Steve Glenn, the successful entrepreneur in Silicon Valley who had served as a marketing executive at Apple, he thinks that he has found a new idea in the history of the second oldest industry. His construction company located in Santa Monica Living Homes designs and constructs high-quality, modern, ultra-efficient prefabricated fence with glass curtain wall. Because they are prefabricated houses, their prices are quite low.
Affordable eco-friendly residential is the approach to add new rapid development product line
Founded in 2006, Living Homes started from construction of the high-end, environmentally friendly prefabricated residential, including the first buildings won Leadership in Energy and Environmental Design of US Green Building Council. The most of the materials of this house are renewable, and because of the extensive use of insulating materials, smart appliances, and solar power (not included), the electricity charge of the house is very small monthly. When the Living Homes Company focused on the luxury business project for the first time two years ago, Glenn thought that the affordable eco-friendly residential is the approach to add new rapid development product line. When the mortgage crisis broke out, the development of luxury product line slowed down, but according to an investment person of him, the private company has profited.
Prefabricated building is 30% cheaper than the same quality site construction residential
The first low-cost residential building introduced by Glenn was named C6, the company completed assembly in California's Van Nuys in early August. Inspired by the California ranch-house style in the fifties and sixties of the 20th century, this residential has three bedroom, two are covered with cork flooring bathroom, room height is 12 feet (about 3.66 meters), equipped with floor-to-ceiling windows, wall surface coatings are free of volatile organic compounds, and indoor lighting system can be controlled by the iPhone handset. The average area of the LEED Platinum C6 residential area is 1,232 square feet (114.46 square meters), which is much lower than the new residential 2,380 square feet (221.1 square meters). Because the prefab warehouse has role of scale economies, so the price (excluding land and site preparation) is $ 179,000, or $ 145 / square foot, which is 30% cheaper than the same quality site construction residential. Glenn said: "Our target population is the cultural and creative people, they focus on value, driving the Prius car, shopping at Whole Foods and use Apple products."
Prefabricated houses are available for long warranty
The challenge that Glenn faces is how to make his customers to overcome the negative impact brought by the prefabricated houses. Think permanent housing synthesis by each 24 feet (about 7.32 meters) wide prefabricated houses, surrounded by a pink flamingo lawn decoration. Is the quality high enough? How long can it persist? The solution of Glen is: his houses provide a 10-year warranty, which is insane.
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