Chinese Ceramic Tiles Market is Bleak

Industry insiders estimate that the growth in the production of building ceramic tiles in China in 2012 is less than 5%, the basic situation of the first half is just so. But this year is still like that? This moment it has entered the fourth quarter, it should be said that the outlook remains uncertain. An increase of 5% from the overall feel of the industry of this year breakthrough is almost unlikely to be and the key is whether the consolidated full year is negative growth, if not negative growth, we may say that the early prediction is basically accurate. Industry data for the first half of 2012 is not only the overall deviate significantly from previous years, but the local also showed many differences. I am most impressed in the first half of 2012, 31 provinces, municipalities and autonomous regions, and 11 provinces ceramic floor tile production has negative growth, and continued throughout the 2011 year as a whole pattern, of which the biggest is the Shanxi Province, -39.96% growth in 2011, and it continued to decline, and an increase of -43.4%, while in 2010, only three provinces of Shandong, Chongqing and Hunan appear negative growth, the sharpest is Shandong, which is -6.84%.

Chinese Ceramic Floor Tile Regional Differences

The reality is that the momentum of the continuing decline of the local province of the national production of ceramic tile flooring is still growing. Another data is obviously not the same as in previous years, Fujian Province has an increase of 21%, the output reached 1.084 billion square meters; Guangdong growth is -13.4%, a yield of 8.95 m2, Fujian exceed and becomes China's largest ceramic tile production province instead of Guangdong. This year or this pattern means the pattern of building ceramics industry in China has been completely subvert. From the point of view of the overall product variety, it seems that the situation of wall ceramic tile products here are good.

China Ceramic Tile Industry Outlook

Seen from the ceramic tile products brand positioning, in the current situation, it seems there is a feeling of better feeling at the both ends and intermediate pressure in the middle, that is, the brand of high-end ceramic enterprises are facing less pressure, on the one hand, the well-known brand product profitability space is sufficient to support the current sales decline of pressure, on the other hand branded product itself does not rely on production to win, most of the low-end products such as the well-known brands as the main market to rural and remote areas, and the purchase of real estate has no effect, while the new rural construction and expansion of urbanization are in rigid demand.

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China Ceramic Tile Industry Status Quo

In the blooming days that the whole country are promoting the ecological civilization, building a well-off society and building a beautiful grand blueprint passion, green development, cycle development and low-carbon development is the keywords of the 18th Representative Meeting, but also means that 2012 is the first year that ceramic tile towards the way of conscious environmental protection from the "environmental protection,". Under the circumstance of resource conservation and energy conservation, environmental protection has become a global trend, and the ceramic brick tiles industry is facing unprecedented challenges and opportunities. Ceramic tile brick industry can only to face a low-carbon era, and to greet the arrival of this day and age with a positive and courageous attitude, so as to grasp the opportunity to win a bright future. This, to the current Chinese ceramic floor tile industry in "dire straits", the signal of the 18th Representative Meeting will also affect the development and future direction of the industry.

Energy-saving Ceramic Tile Product Development Direction

The ceramic tile flooring enterprises should make the energy-efficient as a main direction of the production process, put in place of the energy-saving measures during the research and development processing. Make the low-carbon product innovation adapt to the beat of the times, so that the products have extraordinary power-saving features. As for the ceramic tile business in the face of a low-carbon economy boom for resources and energy dependent, it is necessary to improve energy efficiency as an important goal to promote energy conservation work. Such as the establishment of information centers, the establishment of large-scale ERP information system, and to promote and optimize the modernization of production and management of information technology means; establishment of enterprise energy consumption information platform and flue gas line monitoring system, to achieve the level of energy consumption and on-line monitoring of flue gas emission levels, to take the road of scientific development,
it can play a positive role in energy conservation, production efficiency improvement and product consumption reduction。

The Future of the Ceramic Tiles Industry

The 18th Representative Meeting points out the direction for future scientific development of the ceramic tiles industry, summons the confidence and provides a major opportunity for another great development, ceramic tile industry will based on the spirit of 18th Representative Meeting as the guiding ideology, trying every effort to do well in ecological civilization, ecological products, seeking green development, cycle development and low-carbon development, to combine the target of the dream of sustainable development of China's ceramic tile industry and the sustainable development of the Chinese nation. We believe we must be able to actively respond to challenges, overcome all difficulties, and to build the ceramic tile industry in China to a new stage.
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